Skip to main content

BC Soccer names Gabriel Assis as its first Chief Executive Officer

"We are very excited to announce Gabriel Assis as the new BC Soccer CEO and we are confident that his leadership will continue to drive the organization forward in a progressive way," said Gayle Statton, BC Soccer President. "Gabriel has been an integral part of the BC Soccer staff over the last three years and we know his experience and knowledge will allow him to continue to be successful as CEO."

Due to the critical nature of the role, the recruitment process included the hiring of an outside HR firm and the appointment of a selection committee chaired by two BC Soccer Vice-Presidents. Candidates were screened based on business knowledge, skills, and sports experience with a secondary screening conducted to validate expertise at a not-for-profit organization and demonstrated leadership skills and abilities. The last step of the process included in-person interviews and presentations evaluated via a hiring scorecard.

Gabriel first joined BC Soccer three years ago as Director of Operations after a long tenure in leadership roles with Ontario Soccer. Gabriel has consistently demonstrated excellence in several key areas, including leadership, diversity, equity, and inclusion, as well as an in-depth understanding of the soccer ecosystem in Canada. While Director of Soccer Operations, Gabriel led the creation and implementation of League1 BC, the development of the BC Soccer Diversity, Equity and Inclusion Plan and the membership consolidation in the Interior.

Gabriel Assis brings a diverse array of academic education and experience to the role, including graduating from the FIFA International Program in Sports Management at the International Centre for Sports Studies (CIES) in Switzerland and the UEFA Financial Management Training. Gabriel holds multiple Canada Soccer coaching and match official accreditations and has extensive experience in key roles at all levels of the sport in Canada. As a sports advocate, he has successfully worked with Provincial and National sports organizations on the delivery of competitions, training, and programs.

“I am honoured and eager to serve as the first Chief Executive Officer for BC Soccer, working closely with our members, the Board of Directors and staff to achieve the ambitious goals we have for the province”, Gabriel said. “It is a privilege to lead BC Soccer at such an important time for soccer in British Columbia. I look forward to collaborating with our members, partners and key stakeholders on leveraging the unique opportunities ahead.”

Gabriel's skill set positions him well to lead BC Soccer into a bright future and to deliver against key strategic priorities to promote, develop and govern soccer in BC and meet our vision of "positive soccer experiences".

BC Soccer Association

Established in 1904, BC Soccer is the largest provincial sports organization (PSO) in BC and the third largest soccer-specific PSO in Canada with over 150,000 participants, consisting of registered players, coaches, referees, administrators and soccer leaders. As a professional not-for-profit society and a member of Canada Soccer, BC Soccer is committed to providing the widest opportunities for existing and potential participants, as well as provide support in the most effective and appropriate way for current players, parents, volunteers, member clubs, leagues, and districts.

Safe Sport Statement

BC Soccer believes that everyone involved in soccer has the right to participate in safe and inclusive environments free of abuse, harassment, discrimination, and to enjoy the sport at whatever level or capacity they participate in. The welfare of everyone involved in soccer is the foremost consideration and in particular, the protection of children in the sport is the responsibility of everyone involved.