Skip to main content

Canada Soccer welcomes Kevin Blue as new General Secretary & CEO

Canada Soccer announced today that Kevin Blue has been named its new General Secretary and CEO, bringing with him a range of successful experience in commercial, sport, and chief executive roles.

Blue joins Canada Soccer after serving as Golf Canada’s Chief Sport Officer since 2021, where he oversaw a range of functions for the NSO and helped to drive over $20M in new financial support for the national teams and grass roots programming.

Previously, Blue was a leading college sports executive in the United States, where he held the role of Athletics Director at the University of California, Davis. Blue was the youngest AD in Division I at the time of his hire – age 33 – and led a successful cultural and financial turnaround of the Division I school over the next five years. UC Davis experienced record fundraising and revenue-generating totals along with best-ever competitive performances in several sports. Blue’s tenure was highlighted by the fundraising and construction of a new $52M sports performance and medical center.

Read Kevin Blue’s Letter to Canada here.

Career Highlights:

  • Stanford University — oversaw the commercial areas of the NCAA’s most successful athletics department.
  • University of California, Davis — became the youngest Athletics Director in Division-I at the time of his hire. Drove a cultural and financial turnaround at the Division-I school and emerged as a national thought leader on college sports finance.
  • Golf Canada — served as the Chief Sport Officer where he made a significant impact programmatically while helping to drive over $20 million in new financial support for the national teams and grassroots programming.
  • Sports Executive Leadership — named one of Canada’s “Five to Watch” in 2023 and has authored several internationally-recognized white papers on the Business of Sports and Non-Profit Athletics.

BC Soccer Association

Established in 1904, BC Soccer is the largest provincial sports organization (PSO) in BC and the third largest soccer-specific PSO in Canada with over 150,000 participants, consisting of registered players, coaches, referees, administrators and soccer leaders. As a professional not-for-profit society and a member of Canada Soccer, BC Soccer is committed to providing the widest opportunities for existing and potential participants, as well as provide support in the most effective and appropriate way for current players, parents, volunteers, member clubs, leagues, and districts.

Safe Sport Statement

BC Soccer believes that everyone involved in soccer has the right to participate in safe and inclusive environments free of abuse, harassment, discrimination, and to enjoy the sport at whatever level or capacity they participate in. The welfare of everyone involved in soccer is the foremost consideration and in particular, the protection of children in the sport is the responsibility of everyone involved.